Case study · EV software

Optimising CRM and performance marketing for a leading EV tech firm

A growing EV software company struggled with fragmented systems and manual workflows. Promattic unified their marketing and CRM operations and improved performance marketing outcomes through a data-driven approach.

Client: A leading EV software company
Industry: Electric vehicle (EV) software
Services: HubSpot & CRM automation, performance marketing
Channels: Google Ads, LinkedIn Ads, inbound content

Results

What changed

+42%Increase in qualified leads

88%Faster lead response time

↓33%Lower cost per lead on LinkedIn

UnifiedCRM visibility, from visitor to lead to deal

The challenge

Marketing, sales and content operations were spread across disconnected systems, lead handoffs relied on manual work, and the team had no real-time view of how campaigns and pipeline were performing.

Together we set four objectives:

Unify marketing, sales and CRMCentralise marketing, sales and content operations inside HubSpot for consistent execution and visibility.
Increase marketing efficiencyOptimise Google and LinkedIn campaigns and improve ROI while capturing high-intent leads.
Lead qualification and handoffImplement structured lead scoring and automated workflows for a smooth MQL-to-SQL transition.
Strengthen reporting and decisionsBuild dashboards and tracking that give real-time campaign and pipeline insight.

Our approach

We connected HubSpot and performance marketing into one system, across four areas.

HubSpot implementation and optimisation

Marketing, sales and content operations centralised in HubSpot, so every team works from the same data.

Performance marketing strategy

Google and LinkedIn campaigns rebuilt around ROI, with better segmentation to reach high-intent buyers.

Inbound and content framework

A structured inbound and content approach that attracts the right leads and nurtures them automatically.

Automation and monitoring

Structured lead scoring, automated MQL-to-SQL handoffs, and dashboards for real-time campaign and pipeline insight.

The outcome

From manual and disconnected to automated, visible and scalable.

Promattic's integrated approach transformed the client's marketing operations. With aligned systems, structured lead processes and performance-driven campaigns, the company now operates with clarity, speed and confidence, setting a new benchmark for operational efficiency in the EV software space.

Aligned systemsMarketing, sales and content run from one HubSpot.

Faster handoffsScored leads move from marketing to sales automatically.

Leaner campaignsBetter segmentation lowered acquisition costs.

Full-funnel viewFrom first visit to closed deal, in one place.

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